Trends in Packaging: How to best traverse new global markets

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Trends in Packaging: How to best traverse new global markets

Since the turn of the century, the rapidly developing BRIC nations of Brazil, Russia, India, and China have taken on larger roles in the global marketplace. As these countries have grown, so, too, have their middle classes. And with newfound disposable income, consumers in the BRIC nations are eager to spend. China and India lead the way, with middle class spending in China predicted to surpass that of the U.S. by 2020.

 

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Source: www.ppimagazine.com

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