Tetra Pak is calling on the packaging industry to ensure responsible material sourcing and move forward from just recycling through weight reduction and disposal
The global cartons giant is promoting renewability through its ‘Moving To The Front’ campaign, inviting suppliers, manufacturers, brand owners, NGOs and others to expand attention from the mid and end of the packaging life cycle to the beginning.
The campaign highlights the need for broader embrace and acceptance of industry practices that focus on the importance of material sourcing in protecting natural resources and how these practices can create long-term shared value for businesses and society.
Source: www.packagingnews.co.uk