Rethinking travel packaging - top six in Recreate Packaging 2014 Awards
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The jury of Recreate Packaging 2014 have singled out six outstanding finalists to compete for the victory in the final round of the design competition.
All of the finalists presented excellent new ideas on how to enable easy travelling with all beauty and healthcare essentials packed along. The final outcome of the international competition arranged by Stora Enso and Aalto University will be revealed at the end of April. The first prize is EUR 8,000.
A few finalists came up with ideas for travel-size packaging solutions for hair and body care, but amongst the nominated designs there was also a shaving set and more comprehensive packaging concepts for a variety of products. The best ideas show a rich variety of packaging innovations utilizing Stora Enso’s wide product offering, including the high-quality packaging board Ensocoat and corrugated board.
“The jury was impressed by the high quality of the entries, which showed how the versatility of the materials encouraged the designers to use their creativity and come up with new and interesting visions,” says jury chairman Prof. Mikko Koria of the International Design Business Management (IDBM) Program at Aalto University School of Business.
There were altogether 118 entries in the competition, submitted by both professional designers and design students worldwide. The jury paid attention to the functionality of the design and how pleasant and easy it was to use, as well as its aesthetic appeal. Innovation in the use of materials, retail and logistics performance, as well as production potential were also included as part of the judging criteria. The winners will be revealed in April, but you can already view a selection of the best entries at recreatepackaging.com!
Recreate Packaging 2014 finalists in random order:
Marta Wrzodak (Academy of Fine Arts in Gdansk): “Pocket Travel Kit”
Duncan Keith Anderson and Jenna Parkkinen (Lahti Institute of Design): “Reloaded”
Ivan Pajares Cantera, Jordi Ros Cruz and Koldobika Goikoetxea Aberats (ELISAVA): “Get&Go”
Arthur Schmidt (Professional): “Have a Nice Trip!”
Serena Bonomi (IED Design Milano): “?”
Ville Merisalo, Antti Ojala and August Salo (Freelance): “Travel Shaver”
For further information please contact:
Sanna Heiskanen, Manager, Communications, Stora Enso Renewable Packaging, Consumer Board
Source: Stora Enso
