Roberto Villaquiran (CEO Corrugated Division Europe) talks to Tim Sykes about Smurfit Kappa's continuing brand evolution from paper-based packaging material manufacturing giant to indispensable supplier of packaging expertise.
With net sales of €8.1 billion in its packaging division in 2014 and 43,000 employees across 33 countries, Smurfit Kappa does not require the usual introductions to the reader. The business is active across the whole paper-based packaging spectrum, with a portfolio spanning from conventional corrugated packaging to Bag-in-Box® and folding carton, and integrated into Smurfit Kappa's extensive mill system.
Source: www.packagingeurope.com