Online tool shows impact of shelf-ready packaging
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A new online tool launched by Smurfit Kappa and online eye-tracking company EyeSee has revealed that ‘disruptive’ shelf-ready packaging is spotted by more than three-quarters of shoppers
This new online tool enables brand owners to test and understand the impact of shelf-ready packaging on shoppers faster than ever by visualizing it on a virtual supermarket shelf and collating eye-tracking results via a webcam. Full analysis of results – including facts and figures on the extent to which the product stood out, was remembered and raised shopper curiosity in the product on the shelf – are returned within a week.
Source: www.packprintworld.com
