Luxury is more than just a ‘look’
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Luxury is more than just a ‘look’
In today’s luxury goods market, brand managers, packaging designers and the packaging manufacturers and suppliers have to strike a delicate balance between fulfilling the need to convey the luxurious look and feel the customer expects with the product, while also meeting the growing requirements for sustainability - as well as guarding against the counterfeiters.
Source Packaging Today
