Esko at Interpack 2014: packaging preproduction solutions for the 21st century
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Addressing the needs of today's brands, including color accuracy, faster time to market and regulatory compliance.
Esko (www.esko.com), the global leader in software solutions for packaging brand management, design and prepress, announces that it will be exhibiting at Interpack, the international trade show for the packaging industry and related process technologies. Esko will be located in hall 7A, stand B28 at the show, which is held in Düsseldorf, Germany, 8-14 May.
“Esko is dedicated to solving the business issues faced by brand owners, pre-media companies and packaging converters as they work to meet the needs of a demanding and rapidly changing world of packaging,” says Christian Korte, Senior Vice President Sales, Marketing and Customer Services at Esko. “Together with our partners, we present a full range of innovative solutions that address today’s challenges of global packaging management and production supply chain. Amongst others, these challenges include avoiding recalls because of packaging misprints or non regulatory content; shortening long approval cycles; ensuring traceability and packaging protection; remaining sustainable and guaranteeing brand color consistency on different types of packaging. Esko's solutions tackle each of these challenges, enabling brands to gain full control of their packaging production."
Smart software for world-class packaging development and production
As the recognized leader in packaging design and prepress solutions, Esko will show unique, smart software that incorporates its wealth of expertise in the packaging arena. Esko solutions make it easier and more productive for brand owners as well as packaging converters to remain competitive while staying in tune with industry and consumer trends.
Esko experts will detail how to enhance content management, shorten approval cycles and ensure regulatory compliance with WebCenter, a fully-featured online packaging management solution. They will inform brands how to manage brand color accuracy across the global supply chain –
from proof to package to display – in a smart and comprehensive manner with dedicated color solutions such as PantoneLIVE™ and leverage the benefits of multi-color printing with Esko Equinox. Brand owners and retailers will experience the highest possible realism during the
packaging development process using Esko's 3D technologies, including Studio and Store Visualizer, to present hyper-realistic 3D images of packages from design through positioning on store shelves.
“We look forward to attending Interpack,” concludes Korte. “and are excited about the opportunity to start conversations with brand and packaging professionals from all over the world on the range of Esko solutions that help them improve their operations. We will have brand management and
Visitors to the stand can also learn how to save costs with sustainable packaging, by using Esko Cape solutions to optimize packaging logistics throughout the supply chain – including secondary packaging, palletization, and loading of trucks and containers. Finally, Esko will also present its
leading solutions for producing high quality, consistent print results with flexo printing, the most cost-effective print technology for the packaging industry. Packaging converters should visit the Esko stand to see the stunning results that are achieved for labels, flexible and corrugated
packaging and folding cartons using Esko’s broad array of flexo tools and solutions.
Better together
Esko has also assembled a portfolio of market-leading partners that augment its packaging management and supply chain capabilities. Partners joining Esko at Interpack and showing integrated solutions that streamline the entire packaging development process include:
- HP Indigo and HP Scitex (Hall 13, stands C77 and E94): showing digital and wide format printing solutions, powered by Esko software solutions, for the digital print production of folding carton, flexible packaging, labels and corrugated production.
- Sun Chemical (Hall 7A, stands C6 and C10): one of the key ink partners to the PantoneLIVE ecosystem, showcasing the color management capabilities of PantoneLIVE on their stand.
- Videojet (Hall 6, Stand A1): an Esko sister company within the Danaher Industrial Technologies Business Unit, showing a unique joint project where coding and marking of complete content blocks such as nutrition panels and regulatory content is applied to preprinted material. This is done through a workflow setup that combines the production data of flexible packaging with end of line added data. This concept opens new opportunities to add variable, regulatory data end of line on the finished and packaged product.
“We look forward to attending Interpack,” concludes Korte. “and are excited about the opportunity to start conversations with brand and packaging professionals from all over the world on the range of Esko solutions that help them improve their operations. We will have brand management and
product experts on hand to inform visitors how Esko and its partners address the challenges brands are facing with intelligent solutions for the 21st century.”
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