Sustainable and creative carton packaging gets VGP double gold again
An incredible feat, since the company took home double gold last year as well.
The European Carton Excellence Award is Europe’s most prestigious industry award for folding carton packaging solutions. In different categories brands and their packaging partners present their most innovative, ‘best of’ solutions to an expert jury every year, who do not only judge look and feel, but look at the box as a whole.
Clever design and execution should work on many levels: logistics and efficiency, shelf-life, brand impact, printing and folding techniques, usability, function ànd sustainability. With environmental impact high on everyone’s agenda, folding carton is the perfect example of circular packaging: it’s 100% renewable, recyclable and biodegradable. So winning an award is a clear sign of international recognition for innovation, creativity, expertise, performance, sustainability and craftsmanship.
Save the Planet Award: BalloonGrip™
For the second time in a row VGP has won the Save the Planet Award, this time with BalloonGrip™ for B-Loony. Fun and user-friendliness meet sustainability in this 100% eco-friendly balloon holder.
Because, bye bye plastics, hello engineered paper fibreboard! Major advantage as well: the grip allows for a million brilliant printing options, since it is designed to be able to carry marketing and promotional messages. A true win-win for brands and nature.
Platinum Award: Champagne Devaux Cuvée “D”
Producing a wide range of premium packaging solutions for a champagne brand in a bigger run and avoiding extra tooling, cost and waste? For Champagne Devaux VGP has created a generic premium box that suits their entire varying range in the Cuvée collection.
A small extra bottom element which easily locks onto the carton gives the box the unique premium upgrade it needed. More importantly, it makes the box easily adapt to its varying contents. The combination of soft touch varnish with glossy elements and micro structures creates the matching premium feel.
“Receiving these awards is the icing on the cake for everyone at VGP. Packaging today has to meet so many requirements and needs. So it’s wonderful to see the hard work of our teams getting this kind of recognition by industry experts. And, better even, we are always happy to make our clients happy by thinking out of the box.” – Dimitri de Somer, Director VGP.
The Pro Carton official website
Group MarCom Manager
Tel: 0032 14 40 36 40
Van Genechten Packaging (VGP) facts
VGP is an independent industrial group with headquarters in Belgium. It consists of 10 folding carton factories and 1 extrusion site in 7 countries, leading the European consumer goods industry with printed folding cartons, microflute and other packaging solutions. With an annual turnover of €260 million, the group converts more than 200,000 tons of cardboard each year and employs 1,600 people.
Trusted by blue-chip companies and multi-awarded by industry specialists, VGPI is widely known for both pushing and setting standards in tailor-made folding carton packaging solutions that drive business, while being sustainable and innovative on all levels.