31 October 2016

Sensory Packaging

What is the role of seeing, hearing, touching and smelling in brand communication? In a recent presentation at the joint Pro Carton and PROPAK Austria marketing event in Vienna, brand consultant Prof. Dr. Karsten Kilian had the following to say about brand management: a focus on more than one of the senses, allows for successful differentiation from competitors. Here are some of the most essential statements from his presentation.


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Source: www.procarton.com