13 November 2015

Seasonal packaging proves a hit with food firm

Graphic Packaging has worked with Premier Foods for Halloween and Christmas packaging for the Cadbury Mini Rolls product, in the form of a witch’s cauldron and broomstick, to tie in with Halloween, and a Christmas cracker.

The development process for the Halloween and Christmas packaging started in December 2014 when Steve Fletcher, Premier Foods R&D packaging development manager, visited the supplier’s global innovation center in Bardon, UK to discuss a wide range of seasonal ideas for Mini Rolls.

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Source: www.labelsandlabeling.com