Apple CEO visits Iggesund paperboard mill

When Apple CEO Tim Cook wanted to discover more about the sustainability work that lies behind the paperboard material Invercote, he visited the forest outside Iggesund in Sweden. The manufacturer, Iggesund Paperboard, is part of the Holmen forest industry group and is at the forefront of sustainability. Present to discuss with Tim Cook were Holmen’s CEO Henrik Sjölund and Iggesund Paperboard’s CEO Daniel Peltonen.

Holmen has repeatedly ranked among the world’s most sustainable companies, with its sustainably managed forest as a cornerstone of that achievement. “A visit to the breathtaking forests of northern Sweden with @IggesundAB, our partners in innovation and sustainable packaging,” tweeted Cook after his visit to Iggesund. The Apple CEO also planted his own tree in Iggesund’s forests as he followed the whole process from forest management to finished packaging. 

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(source: Iggesund Paperboard)