ECMA is focused on 6 common interest headings relevant to the folding carton industry:

1. Performance: 
To encourage the European folding carton industry to raise the bar and improve its overall (financial and operational) performance on an international scale.

2. Food Safety: 
To assure the acceptance of folding cartons as the ‘safe for food’ packaging. 

3. Sustainability: 
To obtain recognition of cartons as the sustainable packaging of choice for customers.

4. Industry positioning: 
To upgrade the overall positioning of our sector towards authorities, media and stakeholders.

5. Positioning of ECMA: 
To secure the recognition of ECMA as the competent pan European umbrella for the carton sector.

6. Advocacy:
To promote and defend folding cartons and cartonboard.